Pay-Per-Click (PPC) advertising can be a goldmine—or a money pit. Many Pune businesses dive into Google Ads with enthusiasm but end up burning their budget on costly mistakes. This blog reveals the top PPC mistakes to avoid in 2025 so you can drive better results, higher ROI, and smarter ad spending.
Ignoring Negative Keywords
Not excluding irrelevant searches wastes budget fast. For instance, if you run a premium furniture store in Pune, you don’t want clicks from people searching for “cheap furniture” or “DIY hacks.”
Tips:
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Regularly review search terms reports
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Add irrelevant keywords as negatives
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Refine your audience targeting
Weak Landing Pages
You can spend thousands on ads, but if your landing page is confusing or slow, people leave. Common landing page issues include:
- Cluttered design
- Lack of a clear call-to-action
- Slow load times
- No mobile optimization
Poor Conversion Tracking
Many businesses run PPC campaigns without setting up proper tracking. Without data, you’re flying blind.
Action steps:
- Install Google Tag Manager
- Track form submissions, calls, and purchases
- Analyze which keywords and ads actually convert
Bidding on Broad Keywords
Broad keywords attract lots of impressions but irrelevant clicks. Instead:
- Focus on long-tail keywords
- Add location-specific terms like “PPC agency Pune”
- Use phrase or exact match types
PPC Quick Wins for Pune Businesses
Quick Wins to Improve PPC in Pune:
✅ Use negative keywords
✅ Test different ad copies
✅ Optimize landing pages for conversions
✅ Track every lead and sale
✅ Focus on location-based, long-tail keywords
“Every rupee counts in PPC. The smartest advertisers don’t just spend—they invest in results.”
Highkites Digital Solutions
Avoiding these PPC pitfalls can save your business significant money and frustration. Ready to make your PPC budget work smarter? Connect with Highkites Digital Solutions and let’s turn clicks into customers.